We All Win?

Negotiation and Persuasion for Mutual Gain

Negotiation and Persuasion for Mutual Gain

Training Overview

Negotiation is part of every day life – personal or professional. Often to negotiate means to impose one’s own goals or point of view. Is it possible to negotiate in a way where both sides win? It is not always possible. However, what if we approach most negotiation situations with the belief that mutual gain is possible, instead of the traditional belief where negotiation equals fight? How will this way of negotiating influence the way we communicate with people at work or at home?

The Program will equip you with key tools, strategies and best practices to become a better negotiator in your professional (and personal) life. 

The training is suitable for salespeople, managers, team leaders, project managers and everyone in an organization who deals with internal customers or suppliers.

Training Contents

  • Brain fashion – perception styles
  • Negotiation styles
  • Key elements of every negotiations
  • Develop negotiation confidence
  • Negotiation tactics
  • Negotiation strategies
  • The power of alternative thinking
  • Managing emotionally charged negotiations
  • Dealing with conflict situations
  • Using emotions in negotiations
  • Managing difficult conversations
  • Negotiating with difficult, conflict and aggressive counterparts
  • Managing pressure and stress during difficult conversations and negotiations


The program is exceptionally practical – it’s entirely based on simulations, role plays, best practices, real cases from participants practice, feedback and analysis. The tools in the program are based on the latest research and best practices in negotiations, persuasion, social psychology and neuroscience.

The training is interval and spread over 3 to 6 months. In the period between training days participants practice the new knowledge and skills on the job. They also work individually or in groups on specially designed exercises, assignments, self-assessments and personal challenges, which enhance their self-awareness, skill building and confidence in between the intensive training days. 

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4, Alexander Makedonski Str., 1612 Sofia, Bulgaria